In the 21st century we face a fundamental challenge: How do we live, work, learn and play in a world that is increasingly turbulent, fast-changing, unpredictable and chaotic?

  • How do we adapt to a world that has become intimately interconnected and deeply interdependent?
  • How do we adapt meaningfully and productively to the new realities?
  • How do we make complexity make sense?

We begin by seeing with fresh eyes—by reshaping our mental picture to sync with the world as it is, not as it was.

Even as we communicate using sophisticated digital tools, we are burdened with a mechanistic, Industrial Age mindset, an out-of-date perspective.

To adapt to a world that has become intimately interconnected and deeply interdependent, to make sense of complexity, we need a new way of looking at things.

We need fresh eyes.

We need to reshape our mental models to be in sync with the world as it is, not as it was.

“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” – Buckminster Fuller

To respond effectively and creatively to the current reality, and to grasp opportunities as they present themselves, we need to see and understand the patterns of the complex world in which we live.

Spherical Communication is what communication looks like in the 21st century.

The Spherical Communication Model depicts the patterns interconnection and interaction as “degrees of roundness.” The more well-rounded the image, the healthier and more successful the communication.

Spherical Communication depicts the whole picture of the communication. Stakeholders better understand what is happening, why it is happening and what needs to happen.

It makes individuals and organizations more flexible, adaptable and responsive.

Communication participants draw on their own spheres of understanding, experience and knowledge.
Individual and group spheres combine dynamically to form the sphere of the communication event.

It helps system stakeholders make decisions and take actions that are in accord with existing situations and circumstances.

Spherical Communication is a new way and a new thing — a process and a technology.

The Spherical Communication Model is a dynamic, three-dimensional representation of the multinodal, interconnected, interdependent and self-organizing nature of all communication and collaboration.

It lets participants and stakeholders see the shape (condition) of the communication as it occurs.

The model allows everyone engaged in the communication event to evaluate and assess, in real time, the degree to which the needs of all the participants are being met.

The purpose of the Communication Sphere is to make sense, share awareness and better meet the needs of the stakeholders.

Real-time assessment allows the participants to adapt the content and fine tune the discussion while the communication event is in progress.

Being understood is our greatest challenge. Understanding others is our one true solution.